Celebrating Publication Day for Family Secrets at Hedgehog Hollow

Yesterday (4th May) was the publication day for the third book in the Hedgehog Hollow series: Family Secrets at Hedgehog Hollow. Woo hoo!

When I was a struggling indie author, publication day was a fairly ‘normal’ day. I’d post about it on social media and a few family members and friends would congratulate me, then I’d get on with my day to day work. I might nip go out for lunch with the hubby or maybe even an evening meal to celebrate but it was fairly low key because so few readers had discovered my work. I didn’t excitedly watch the charts because there wasn’t an impressive chart entry moment.

Since joining the amazing Boldwood Books, this has completely changed. Publication days are now an excited frenzy of activity on social media, responding to loads of gorgeous congratulations messages, and the start of a blog tour. I’ve learned not to attempt to write or edit as there’s too much else going on but I did slip in an appointment with the hairdresser yesterday and that was a mistake in terms of time but, my goodness, how nice was it to have my hair cut and professionally coloured for the first time since December 2019!

I debuted it during a Facebook Live with my fabulous editor Nia Beynon last night. If you weren’t able join the Live, you can catch up with it here. Thank you to all those who joined us on the evening and for the lovely comments and questions.

It was the perfect opportunity to also debut my new hedgehog print dress (awww) and show off a couple of my soft friends. Thank you to my friend Nic for the lovely knitted sparkly hedgehog, Erin.

The blog tour has started and the reviews yesterday along with the first review I’ve seen posted today are absolutely gorgeous. I also had two lovely reviews from bloggers not on the tour. Thank you to everyone who has signed up. I’m excited and a little trepidatious (is that a word?!) to hear all the comments.

I wrote a post for Boldwood’s blog about one of the themes of this book – forgiveness – which you can find here and I wrote a post for my own blog about the risks of writing about an unlikable character which you can find here.

Fabulous publication day biscuits arrived from my publisher. I love these. It’s so adorable seeing my book in biscuit format. They’re made by a company called Enchanting Bakes if you want to check them out. Amazingly they are still unopened but I suspect they won’t last beyond the morning!

We unveiled the winner of the ‘Name the Hedgehog’ competition for Family Secrets at Hedgehog Hollow. A draw was made from those who’d signed up to my newsletter and the winner, Kaye, chose Prickles as the name. As we did with the amazing Snoop Hoggy Hog who appears in New Arrivals at Hedgehog Hollow, my hubby created a cartoon of Prickles. We saw him as a cheeky Yorkshire chappie in a flat cap, drinking his Yorkshire Tea, standing in the meadow at Hedgehog Hollow. Isn’t he fabulous?

We’ll be running another competition to name a hedgehog for book 4 so watch out for details of that late next month.

Speaking of book 4, we revealed yesterday in the Facebook Live that book 4 will be called A Wedding at Hedgehog Hollow. We don’t have the blurb or cover yet but it’s available for pre-order now right here! It can only appear as a pre-order for Kindle this far in advance but it will be available for pre-order on Kobo and Apple nearer the release date. It’s out in January 2022.

Finally, let’s talk about those hedgehogs scampering up the charts! I knew I’d had a large number of pre-orders for this book – way bigger than anything I’ve experienced before – so I was hoping I might end up with a Top 100 on Amazon. The chart is meant to update hourly but that doesn’t seem to happen and yesterday it was super slow at moving. I made it to #77 by the end of the day and the full impact or those pre-orders was finally shown this morning at #38. I can’t quite believe that. Hubby had asked me what I would be happy with. Obviously I’m happy with it all and I had anticipated perhaps Top 100 on the back of pre-orders but had hoped maybe 70s. A dream would be Top 50 but I genuinely didn’t think that would happen … yet those hedgehogs went one better with Top 40! So proud!

This position has put the hedgehogs at #11 in the Hot New Releases chart and #1 in the same chart in several categories.

Family Secrets at Hedgehog Hollow is sporting #1 Best Seller tags in the UK, Australia, Canada and USA which is such a thrill and it was up to #59 in Australia yesterday. Even more fabulous was that 9 out of my 10 released books had a #1 Best Seller flag at the same time. Wow! Six of them are currently sporting one in the UK.

I’ve just checked the USA chart and am astonished to be a little outside the top 1,000 (#1,259) which is such a thrill knowing how enormous the US market is. And the hedgehogs have cracked the top 1,000 in Canada at #785 just now.

Over on Apple, they made it to #43 in the overall chart yesterday and #9 in the category chart of ‘Fiction and Literature’. They’re on the home page of Kobo too as ‘New and Notable’!

My huge apologies to anyone who is wanting to obtain the paperback version or get it from Audible. Amazon are showing the paperback as ‘currently unavailable’ despite it being a print on demand book and very much available. This is an error on their part and my publishers are working hard to rectify it but they’ve had this with another paperback recently and it did take a week so thank you for your patience. It is showing available for order on Waterstones website here. It doesn’t appear to be on Barnes and Noble yet either but should do soon. It can also be ordered from bookshops, as can any of my paperbacks.

As for Audible, it only appeared yesterday afternoon but it appeared as a pre-order with delivery in a weeks’ time. My publisher is also working with them to rectify this and we are hopeful it will properly be available today or tomorrow. Fingers crossed. Thank you so much for your patience if you’re waiting for either of these formats.

I’ll end by saying a huge THANK YOU to all the amazing readers who pre-ordered Family Secrets at Hedgehog Hollow, making these amazing chart positions possible. THANK YOU to all those who bought or borrowed on publication day. I’m so grateful to everyone who has shared or commented on social media or sent me a private message wishing me a happy publication day and/or telling me how much they’ve loved reading it. It is such a thrill that readers have devoured the book in a day with some even saying they couldn’t sleep until they’d finished it. Wow! That just blows me away!

If you haven’t delved into the Hedgehog Hollow series already, I do strongly recommend starting at the beginning as, although the story in each book is complete, there are themes that carry across the series and threads that further develop. It’s a richer reading experience for starting at the beginning and the great news is that, if you read eBooks, the first two – Finding Love at Hedgehog Hollow and New Arrivals at Hedgehog Hollow – are both still on offer. But grab them fast as the prices will go up soon. Finding Love at Hedgehog Hollow is also in Prime Reading but won’t be for much longer and ALL my books (this series and the Whitsborough Bay stories) are in Kindle Unlimited.

Hope you all have a fabulous week. The hedgehogs and I send you our love and gratitude.

Big hedge-hugs
Jessica xx

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